How to make the switch to purposeful fashion

Fast-fashion trends come and go in the blink of an eye. It’s time to slow down, and take the pressure off keeping up by embracing our individuality in fashion

Making the more sustainable choice of transitioning to purposeful fashion benefits the environment, your wallet and your personal style. Here are five feasible tips to help you make the switch to purposeful fashion effortlessly.

SUPPORT SMALL LOCAL BRANDS

Local brands that produce clothing based on customer orders reduce waste and overproduction. You’ll also end up with unique pieces made just for you! This is your sign to seek out local fashion designers and artisans who offer made-to-order pieces! 

TRY SPRUCING UP OLD CLOTHES

Restyling old clothes can refresh your wardrobe and reduce the constant need for new purchases. Often, it’s not necessary to buy new clothing to stay on trend, and just sprucing up an old piece will do. Cut the sleeves off that T-shirt, reworking those jeans or adding embellishments to that boring coat can transform your old garments into fresh and unique pieces. 

SHOP FOR SECOND-HAND

Buying second-hand clothing reduces the demand for new production and helps keep garments out of landfills. It also means you can see the quality of the piece by whether it has withstood the test of time! Visit local vintage shops, thrift stores or explore online second-hand marketplaces to find pre-loved items.  

INVEST IN HIGH-QUALITY AND VERSATILE PIECES

It’s no secret that better quality garments last longer. This means investing a little more can end up saving you money in the long run. Having high-quality, versatile pieces that can be styled in various ways is the key to an unbeatable wardrobe. So, prioritise quality over quantity and invest in timeless items like a well-tailored blazer, classic blue jeans, or a great pair of boots. These staples will serve you well for years. 

SWAP CLOTHES WITH FRIENDS

Clothing swaps are a fun and sustainable way to breathe new life into your wardrobe without spending money or contributing to waste. Organise a clothing swap event with friends or family where everyone brings items that are still in good condition, but they no longer wear. It’s a win for everyone involved!