So, you set up your LinkedIn account, congrats! Now the heavy lifting starts if you intend to get noticed by recruiters looking for top talent.
LinkedIn is only as powerful and resourceful as the investment you make in exploiting its real potential to help you get noticed and land you that dream job.
Today, just pitching up doesn’t cut it. You must invest in yourself; you are a brand, so present it professionally, if only because you have the possibility of revealing your worth to a global audience of millions.
How you present yourself in words on the platform, to showcase the work you’ve already delivered, packaging it well is crucial, and it doesn’t need to take days to get right.
Related article: Job hunting 101
First impressions
When someone checks out your LinkedIn profile, their first impression of you will be based on how you present yourself visually, before they even read anything. Knowing this, make sure your profile picture is placed so that more than half of the picture shows your face and you’re looking directly at the camera. Dress for the office and smile, even if it’s just with your eyes.
Staging
Now that you’re picture perfect, don’t neglect your background photo. It sets the stage and should reveal a little more about you and what matters to you. Importantly, present yourself authentically.
Word count
Make your headline offer more than just your job title. It should tell viewers what makes you tick, all in a single, powerful statement. This can be tricky for those who are not comfortable with written expression so take your time and play around with different drafts until you settle on the perfect description.
Today, just pitching up doesn’t cut it. You must invest in yourself; you are a brand, so present it professionally, if only because you have the possibility of revealing your worth to a global audience of millions.
How you present yourself in words on the platform, to showcase the work you’ve already delivered, packaging it well is crucial, and it doesn’t need to take days to get right.
Related article: Job hunting 101
First impressions
When someone checks out your LinkedIn profile, their first impression of you will be based on how you present yourself visually, before they even read anything. Knowing this, make sure your profile picture is placed so that more than half of the picture shows your face and you’re looking directly at the camera. Dress for the office and smile, even if it’s just with your eyes.
Staging
Now that you’re picture perfect, don’t neglect your background photo. It sets the stage and should reveal a little more about you and what matters to you. Importantly, present yourself authentically.
Word count
Make your headline offer more than just your job title. It should tell viewers what makes you tick, all in a single, powerful statement. This can be tricky for those who are not comfortable with written expression so take your time and play around with different drafts until you settle on the perfect description.
Keep going
Many LinkedIn users neglect to complete their summary on the assumption visitors will be motivated enough to find and read your embedded CV. Remember, recruiters are time-poor, meaning you’ve got mere minutes to grab their attention and keep them from bouncing to the next attractive profile.
Your summary is an opportunity not just to list your skills but to inject a slice of personality, explaining to the reader why these skills are essential and the difference they bring to the people you work with.
Related article: 5 social media mistakes that could jeopardise your career
Buzzkill
LinkedIn is littered with overtraded buzzwords, adjectives like ‘strategic, ‘passionate’, ‘expert’, and the like. As with your skills list, the only time buzzwords work effectively is when you can demonstrate them in your role.
Make the circle bigger
You can have a perfect profile, but it will never work for you if you don’t network. One of the fastest and easiest ways to achieve this is by syncing your profile with your email address book. In doing this, LinkedIn will start sending you connection recommendations to consider.
Sharing is caring
If you spot a post or an article that you enjoy, share and comment on it, but only if you have something valuable to add. It’s often an opportunity to share your opinion and promote your qualification.
Find and follow your tribes
As with so many things in life, what you put in and the investment you make in yourself can be amplified on LinkedIn. So, seek out people and organisations you respect.
Lastly, be strategic in everything you do. With every action, the desired outcome is a reaction and, ideally, a connection. And with it the potential for change and an offer you can’t refuse.
Related article: Get the job: 6 tips to boost your LinkedIn profile
Many LinkedIn users neglect to complete their summary on the assumption visitors will be motivated enough to find and read your embedded CV. Remember, recruiters are time-poor, meaning you’ve got mere minutes to grab their attention and keep them from bouncing to the next attractive profile.
Your summary is an opportunity not just to list your skills but to inject a slice of personality, explaining to the reader why these skills are essential and the difference they bring to the people you work with.
Related article: 5 social media mistakes that could jeopardise your career
Buzzkill
LinkedIn is littered with overtraded buzzwords, adjectives like ‘strategic, ‘passionate’, ‘expert’, and the like. As with your skills list, the only time buzzwords work effectively is when you can demonstrate them in your role.
Make the circle bigger
You can have a perfect profile, but it will never work for you if you don’t network. One of the fastest and easiest ways to achieve this is by syncing your profile with your email address book. In doing this, LinkedIn will start sending you connection recommendations to consider.
Sharing is caring
If you spot a post or an article that you enjoy, share and comment on it, but only if you have something valuable to add. It’s often an opportunity to share your opinion and promote your qualification.
Find and follow your tribes
As with so many things in life, what you put in and the investment you make in yourself can be amplified on LinkedIn. So, seek out people and organisations you respect.
Lastly, be strategic in everything you do. With every action, the desired outcome is a reaction and, ideally, a connection. And with it the potential for change and an offer you can’t refuse.
Related article: Get the job: 6 tips to boost your LinkedIn profile
BOOST YOUR LINKEDIN PROFILE SO RECRUITERS CAN SPOT YOU BETTER
Reviewed by Edgars Mag
on
June 15, 2022
Rating:
Reviewed by Edgars Mag
on
June 15, 2022
Rating:
