Q&A WITH SINDEKA MANDOYI

Q&A with a literacy activist and kids’ Book club founder. This digital content producer is all about making dreams come true.

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TELL US MORE ABOUT YOURSELF...
I’m a vibrant 30-year-old with a passion for living life to the fullest. As an avid reader, jazz enthusiast and fashion lover, I thrive on all things bold and beautiful. With a strong conviction that education unlocks endless possibilities, I’m proud to work on one of Africa’s biggest magazines [Glamour]. I’m also the founder of Chosi-Chosi, a children’s book club in Philippi, Cape Town, where I aim to inspire young minds and foster a love for learning.

WHO INSPIRED YOUR JOURNEY?
My family is my greatest source of inspiration. Growing up in a female-led household, I was surrounded by strong, compassionate women who taught me the value of empathy and kindness. My mother and aunties paved the way for me to chase my dreams, and I carry their legacy with me wherever I go.

ANY CAREER HIGHLIGHTS?
Securing my current position is a dream come true! Growing up, I could have easily been held back by the limitations of my environment. But my mom’s unwavering support and the freedom she gave me to dream big have been instrumental in my success, including the launch of the book club.

WHY DID YOU START CHOSI-CHOSI?
My love for education led me to start the book club, but it was my own experiences that fuelled my passion. Growing up, I wasn’t the top student, but I worked hard and found my niche in reading and storytelling. However, as I grew older, I realised that the education system was failing many children, especially those in public schools. I knew I couldn’t sit back and wait for change. After many sleepless nights, I launched the book club in 2019, and it’s been an incredible journey.

WHAT’S UNIQUE ABOUT CHOSI-CHOSI?
The book club’s mission goes beyond fostering a love for reading; we aim to inspire children to dream big, beyond the limitations of their surroundings. Through our excursions, we hope to spark curiosity and broaden their horizons, showing them the endless possibilities that await.

WHAT MOTIVATES YOU TO DO WHAT YOU DO?
My motivation stems from my own childhood experiences. I never owned a book until I was 22, after landing my first permanent job. This sparked a desire to create change. With the help of generous donors, we’ve collected and distributed thousands of books to the Philippi community. Seeing every child with a book is a dream come true and my greatest achievement with the book club so far.

WHAT’S NEXT?
The best is yet to come! In 2025, we’ll be taking a major leap forward, moving Chosi-Chosi into our very own permanent home. I’m beyond excited to see Chosi-Chosi flourish into a household name and a beloved institution in Philippi, where kids can come to learn, grow and dream big.

FOLLOW SINDEKA

Instagram: @cndeka
TikTok: @sindekam


Interview: Anelitha Hiti.
Text courtesy of Club Magazine.
Photo: Supplied